Online Reputation Management

Knowing your presence and reputation, your sales potential is placed to sky rocket as consumer confidence and brand awareness is moulded from the lump of clay right into a statuesque trademark.

Customer Loyalty - Brands encourage customer loyalty. People will probably to keep buying products and services that satisfied them. This loyalty and patronage may also extend to other services and products in your company bearing the same brand.

Blogs have become a very effective section of any website marketing strategy; therefore they need to be measured aswell. The aim is to measure the amount of interactions through the amount of readers, comments or referrals.



Understanding your target market and knowing your impact are vital elements to the success of your online campaigns, but thinking about ORM when conducting any business (online or offline) is essential if you are before your game, multiplying your potential and cross pollinating campaigns and online interactions.

You will find other ways of gathering brand reputation. You should use social networking solutions to maximum effect. Talking and interacting with the friends and followers listed on the corporate page of Facebook or twitter has its advantages. You are able to always rely on these platforms to find yourself in personal interactions with the users of one's brand. This improves the online reputation management process.

Even though there's a difference with regards to the amount of social network channels they truly are using, out from the same four. It seems that when referring to the companies using a minumum of one of the four channels, European organizations are leading, 88% of them using a minumum of one, while the US has 86% and Asia only 50%. That's a surprise, since most people assume the us should lead with regards to social media use.

Considering that the interaction created on YouTube is covered on larger time span, the companies' activity for one month has been analysed. Results show that 68% of the companies uploaded new videos and 76% of channels also got feedback from viewers.